On September 19, 2024, Flora Growth Corp. made an announcement regarding the integration of Sezzle, a prominent “buy now, pay later” (BNPL) platform, into its U.S. e-commerce platforms for JustCBD and Vessel. This strategic move aims to provide consumers with the option to finance their purchases, ultimately increasing accessibility to Flora’s products to a wider audience.
JustCBD, a well-known brand within Flora Growth Corp.’s portfolio, has established itself as a reputable provider of quality, lab-tested CBD products. With a diverse range of offerings including edibles, tinctures, and skincare products, JustCBD is dedicated to bringing the benefits of CBD to mainstream consumers, helping them relax, rejuvenate, and enhance their overall well-being. The integration of Sezzle will further streamline the purchasing process for customers, making it easier to incorporate these products into their daily routines.
Similarly, Vessel, another standout brand under Flora Growth Corp., offers premium cannabis accessories such as vaporizers, stylish batteries, and storage solutions. Known for its focus on design, performance, and user experience, Vessel aligns itself at the intersection of technology and lifestyle. By introducing Sezzle’s financing option, Vessel aims to enhance accessibility and overall user experience for customers.
Sezzle, as a leading BNPL provider with a significant user base across the U.S., offers consumers the flexibility to split purchases into manageable payments. This aligns with the growing demand for more budget-friendly shopping methods, as reported by E-Marketer, which forecasts the BNPL market in the U.S. to exceed $100 billion by 2025. By incorporating Sezzle into its e-commerce platforms, Flora Growth Corp. demonstrates a commitment to providing exceptional service and enhanced purchasing options for its customers.
Clifford Starke, Chairman and Chief Executive Officer of Flora Growth Corp., expressed pride in the partnership with Sezzle and the opportunity to offer flexible payment solutions to U.S. consumers. This integration not only increases accessibility to Flora’s products but also aligns with the company’s mission to elevate the customer experience across all platforms.
It is important to note that this partnership comes amidst a rapidly growing demand for flexible payment options among consumers. While forward-looking statements have been provided in this press release, readers are advised to consider the uncertainties and risks associated with such statements. Detailed information can be found in Flora Growth Corp.’s filings with the United States Securities and Exchange Commission (SEC), accessible on the SEC’s website. Flora Growth Corp. remains committed to updating stakeholders on any material changes in line with applicable regulations.
