On September 26, 2024, Flora Growth Corp. announced the signing of an exclusivity agreement with Nordic Tower AB, a distributor and online marketer of smoke products in Sweden and the Nordic countries. This partnership designates Nordic Tower as the exclusive distributor of Flora’s Vessel Brand, known for its high-quality vaping hardware, in Sweden, Norway, Denmark, Finland, and Iceland.
This agreement is a strategic move by Flora to expand its presence in the European market and cater to the growing demand for cannabis accessories in the region. By partnering with Nordic Tower, Flora aims to capitalize on the distributor’s market expertise and established online presence to effectively introduce Vessel hardware in these countries.
Clifford Starke, CEO of Flora, expressed optimism about the collaboration with Nordic Tower, highlighting the importance of the Nordic region as a dynamic market for Vessel. He emphasized the company’s goal of establishing Vessel as a leading brand in the region and beyond, leveraging Nordic Tower’s market reach and knowledge.
Simon Davari, CEO of Nordic Tower, echoed Starke’s sentiments, expressing excitement about introducing Vessel products to the Nordic market. Davari emphasized the alignment between Flora’s commitment to quality and Nordic Tower’s mission to offer consumers the best products. The collaboration aims to drive the success of Vessel products in Sweden and other Nordic countries.
The rollout of Vessel products is expected to commence in the fourth quarter of 2024, starting in Sweden and expanding to other Nordic countries thereafter. Nordic Tower will lead marketing and distribution efforts to enhance the visibility and adoption of Vessel products in these markets.
About Smoke Tower AB:
Smoke Tower AB operates Smoketower.com and is the largest online headshop in the Nordic region with over two decades of experience. The company has established relationships with designers and manufacturers worldwide, serving customers from various countries.
About Flora Growth Corp:
Flora Growth Corp’s mission is to become a leading international cannabis company in the NASDAQ small-cap segment. The company operates as a consumer-packaged goods leader and pharmaceutical distributor with a global presence. For more information on Flora, visit www.floragrowth.com.
Cautionary Statement Concerning Forward-Looking Statements:
This press release contains forward-looking statements that reflect Flora’s current expectations and projections about future events, involving uncertainty and risk. Factors such as the partnership with Nordic Tower, market distribution of Vessel products, and the expansion of Vessel into the European market could impact actual outcomes. Flora recommends reading the cautionary statements included in this release and in its filings with the SEC for a comprehensive understanding of potential risks. The company disclaims any obligation to publicly update or revise forward-looking statements.
To view the source version of this press release, visit https://www.newsfilecorp.com/release/224539.
