Delota Expands Presence in Ontario with 180 New Smoke Vape Stores

Vaughan, Ontario–(Newsfile Corp. – August 26, 2024) – Delota Corp. (CSE: NIC) (FSE:S62) (“Delota” or the “Company”), a prominent Canadian omni-channel retailer of nicotine vape and alternative tobacco products, is delighted to announce its strategic expansion plan to open new retail locations across Ontario. Recently, the Company’s leading brand, 180 Smoke Vape Store, inaugurated a new retail location at 499 Main Street South, Unit 60D, Shoppers World in Brampton, enhancing the Company’s retail footprint to a total of 31 locations across Ontario.

As part of Delota’s expansion strategy, the Company aims to open two to three new stores every quarter in Ontario, while also exploring strategic M&A opportunities to expedite business scaling in other provinces of Canada.

In Ontario, leveraging the existing infrastructure allows the Company to optimize its operations for revenue growth, along with incremental EBITDA enhancements as additional stores are included in the platform.

Delota employs a proven method of establishing new retail locations that is efficient and systematic. Each new location typically takes about four to six months to break even and start generating profits. Furthermore, opening new stores in strategic areas not only boosts the Company’s search engine optimization (SEO) but also adds new loyalty members to its network of over 240,000 customers, thereby driving system-wide sales growth.

Cameron Wickham, CEO of Delota, stated, “We are dedicated to implementing our growth strategy by aggressively expanding our presence across Ontario. With our current infrastructure, we have a substantial opportunity to double our presence in the province with minimal CAPEX or investment. We are well-prepared for industry consolidation and aspire to be the premier specialty vape retailer nationwide. Our business has grown from $12.9 million in 2021 to a current annual run rate of $40 million, with positive EBITDA. We already lead the sector and are well-positioned to capitalize on the industry’s future growth.”

About Delota Corp.

Delota is the largest omni-channel specialty vape retailer in Ontario, striving to become the leading national specialty retailer of nicotine vape and alternative tobacco products. The Company’s growth strategy involves robustly expanding its flagship brand, 180 Smoke Vape Store, by organically broadening its retail presence in Ontario and select provinces across Canada, fortifying its national e-commerce platform, and utilizing strategic M&A to accelerate growth and market consolidation. Delota is committed to expanding its range of nicotine products, enhancing customer experience, and growing its loyalty base, which currently exceeds 240,000 members.

For more information about Delota, interested investors can visit www.delota.com.

Cautionary Statements

This press release contains “forward-looking statements or information.” Forward-looking statements are based on the Company’s current beliefs, expectations, and assumptions regarding the future of its business, future plans and strategies, projected events, and trends. These statements are subject to inherent uncertainties, risks, and changes in circumstances that may impact actual results and financial condition. Therefore, reliance solely on these forward-looking statements is not advisable. The Company may not achieve its plans, projections, or expectations. It is recommended not to place undue reliance on these statements.

Any forward-looking statement made by the Company in this press release is valid as of the date of issuance and is based on available information. The Company undertakes no obligation to update any forward-looking statement publicly, except as required by applicable securities laws. The content of this news release has not been approved or disapproved by the CSE, and the CSE accepts no responsibility for its accuracy or adequacy.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/221087