On September 11, 2024 at 7:55 AM EDT, 22nd Century Group made an announcement regarding the availability of low-nicotine tobacco stock that could potentially generate up to $85.0 million in VLN® revenue and positive cash flow. The company revealed plans to expand the distribution and reach of its VLN® 95% reduced nicotine content smoking products to over 270,000 retail outlets, both nationally and internationally.
The company, based in Mocksville, North Carolina, disclosed that recent consumer data on VLN® sales has prompted the decision to scale up sales and marketing operations across the US and global markets. Additionally, it was mentioned that the Company’s VLN® brand is currently available in approximately 5,100 stores across 26 states, with a vast potential market of over 270,000 retail outlets nationwide.
Larry Firestone, the Chairman and CEO, expressed confidence in the rising demand for VLN® cigarettes and stated that the company’s comprehensive revitalization plan is poised to rejuvenate the market for low-nicotine products. The Company also aims to introduce flanker brands based on its proprietary 95% less nicotine tobacco through existing CMO private label relationships, both domestically and internationally.
The company seeks to leverage its existing raw material inventory and planned flanker brand initiatives to potentially realize up to $85 million in VLN® revenue and positive cash flow. With a focus on market distribution, 22nd Century Group aims to prioritize moving existing inventory to the market.
22nd Century Group is known for its VLN® cigarette, designed to provide smokers with an alternative that allows them to smoke less by offering a product with 95% less nicotine than traditional cigarettes. The company operates a leading cigarette manufacturing subsidiary in Mocksville, North Carolina, with a production capacity of over 45,000,000 cartons annually.
The company’s mission is to provide harm reduction solutions to smokers by offering reduced nicotine combustible cigarettes. 22nd Century Group holds extensive patents in the US and international markets for its low-nicotine tobacco blends and aims to be a frontrunner in the tobacco industry’s transition to reduced nicotine consumption options for consumers.
For more information visit their website or connect with them on social media platforms.
Please note that forward-looking statements are subject to risks and uncertainties, and actual results may vary from those expressed in this announcement. For more details, refer to the company’s previous filings.
